Direct primary care
across Tennessee.
Category-education-led growth for direct primary care practices. Macbach works with direct primary care practices in 2 Tennessee metros, calibrated per market: every metro inside Tennessee has its own competitive density, healthcare anchor footprint, and affluence tier, and the playbook adjusts accordingly.
Where direct primary care
actually grows in Tennessee.
The operational capital of American healthcare. HCA and dozens of investor-backed healthcare companies are headquartered here, making it a sophisticated market where practices compete against well-funded system incumbents. Independent practice marketing needs to be distinct to surface.
Germantown, Collierville, and East Memphis carry the premium demand. Specialty medicine is mature and hospital-system-dominated; independent practice positioning is harder here than in Nashville. Weight-loss and aesthetic categories are growing.
Start with the audit.
Three minutes, ten questions. We return a real read on where your direct primary care practice stands, and an honest answer on whether Macbach is the right fit.
A shorter version of the audit.
Name, email, a line.
Not ready to run the full Practice Audit yet? Drop the short version. Vince reads every one of these and replies within a business day.