When the economics work,
we accelerate.
Paid search and social, multi-platform, HIPAA-aware. Creative produced by our team. Ad spend is paid directly to platforms, never marked up, never hidden. When the economics don’t work, we say so.
Lift is not a substitute for the compounding work. It is the accelerator on top of it. If Ground and Engine aren’t earning their keep, paid media is a rented audience, effective while the meter is running, gone the moment it stops.
- Lift defined
- Lift is a multi-platform paid-acquisition service for healthcare practices that runs Google Ads, Meta, and LinkedIn campaigns with HIPAA-aware audience construction, server-side conversion tracking, and structured weekly hygiene. Ad spend is pass-through (paid directly by the practice, never marked up). Three tiers, monthly cadence, month-to-month with 30-day notice.
Clients pay platforms directly. Our invoice is the management fee, our work. Marking up spend creates a conflict of interest: we’d be incentivized to spend more, not to spend smarter. We stay out of it. It’s transparent, audit-friendly, and a position we will not trade.
Scaled by spend, not by practice size.
Practices ready to commit real budget to one platform, Google or Meta, with clear conversion tracking. Learn first, expand later.
- Single platform: Google Ads or Meta
- Two or three active campaigns with continuous optimization
- Monthly creative refresh, three to four static ads
- Audience and bid management
- Conversion tracking. GA4, pixels, call tracking
- HIPAA-compliant audience and remarketing setup
- Monthly 45-minute review; quarterly strategy with Vince
Practices with proven funnel economics wanting multi-platform presence and active creative optimization.
- Everything in Foundation, plus:
- Two platforms. Google + Meta standard; Microsoft or LinkedIn optional
- Weekly creative rotation, six to eight ads per month, video cuts included
- Landing-page optimization on existing pages
- A/B testing on ad copy, creative, audiences
- Monthly 1:1 with Vince; LegitScripts assistance if required
Large groups, multi-location, or aggressive-growth practices. Architect-upgrade candidates.
- Everything in Growth, plus:
- Three-plus platforms. Google, Meta, YouTube, LinkedIn, Microsoft as relevant
- 15-20 ads per month including two to three original videos
- Dedicated landing-page production, two new LPs per month
- CRO: heatmap analysis, conversion-path audit, on-site A/B tests
- Conversion API, server-side, implemented
- LegitScripts certification management, full service
Lift is month-to-month with a 30-day notice. Paid media needs 90 days to learn and 90 more to optimize, so we recommend staying through the full cycle. We would rather earn the next month every month than tie you into a commitment.
Underfunded accounts
get routed back to Ground.
If the recommended spend is out of reach, the honest move is not to run a smaller version of the program. It’s to pour the same money into local and organic until the foundation is earning, and come back to paid when the economics can actually support it.
No PHI in audiences, ever. Every campaign runs against HIPAA-compliant audience construction. Server-side conversion APIs on Dominance-tier so the data flows without leaking.
What practices ask
before they spend.
- Do you mark up ad spend?
- Never. Marking up spend creates a conflict of interest, we'd be incentivized to spend more, not to spend smarter. Clients pay platforms directly. Our invoice is the management fee only.
- What's the minimum commitment?
- None. Lift is month-to-month with 30-day notice. Paid media needs about 90 days to learn and 90 more to optimize, so we are honest that the first quarter is investment, not peak performance. You are never locked in.
- How is HIPAA handled?
- No PHI in audiences, ever. Every campaign runs against HIPAA-compliant audience construction; Dominance tier includes server-side Conversion API implementation so data flows without leaking.
Before we talk spend,
let us read the foundation.
The Practice Audit is the honest first step, so when we recommend a spend band, it’s informed by what the rest of the stack is already producing.