Macbach is a healthcare marketing agency. We build the system that gets a practice found and turns that visibility into patients who book. Search, maps, a site that converts, run as one program for medical and dental practices. A pipeline that compounds, not a campaign.
The full numbers, across the field, live in our 2026 State of Healthcare Marketing report.
Because we own the rankings, the maps, and the forms, scored patient leads land in the portal as the program runs. The system builds the pipeline; you work the leads it brings.
The forms are HIPAA-safe by build. Lead data lands in the portal; patient health information is never passed to analytics or to any vendor without a BAA in place.
Vince didn’t just deliver a marketing strategy, he delivered presence, identity, and distinction.
I am the successful Las Vegas concierge physician because of him and his team.
Anyone can win a client. Keeping a solo dentist on the same relationship for eighteen straight years, or watching a single concierge physician become eleven across three locations while staying on the same operating system, is a different test. The numbers below are the current book. How we count them →
Five questions. Answer them and we tell you which of the four numbers a healthcare practice actually measures is the one bleeding, plus which Macbach service would stop the bleed first.
Email optional, and this is the ninety-second version. The full Practice Audit, ten questions, is the deeper read when you want it.
Most practices buy tactics. An SEO package, a paid-ads retainer, a new website. They get stitched together with hope and a Google Sheet. They rarely add up to anything.
The practices that grow stop buying tactics and start building systems. Google Maps foundation. Organic search engine. Conversion-built sites. PPC layered on top when the unit economics actually support it. We architect the stack and run it (with you or for you) until it runs itself.
Read the full methodology →When someone searches for what you do, the job is simple: be the practice they find first. That is the organic and local ranking work, run as a system, not a one-off.
After nearly two decades I stopped calling what we do marketing. It’s practice growth. The distinction is everything.
Vince has been running growth for concierge physicians, specialty medical groups, dental specialty practices, medspa operators, and weight-loss clinics since 2007. What works in healthcare and what doesn’t. That pattern library is what Macbach runs on. Methodology, not trend-chasing.
Buy one product or all five. Either way it is run by the same senior, founder-led team, never handed to a junior pod. The strategist you meet is the strategist who runs the work.
The foundation.
Every practice should rank in Google Maps before it invests anywhere else. Citation management, GBP optimization, review velocity, and the schema that makes it all readable.
Learn moreThe engine.
Organic search keeps paying after the work stops. We build pages patients actually find and articles that answer the question they typed, each clinically reviewed and bylined by a named, licensed clinician, with the credential shown on the page and in the schema, never an anonymous pass.
Learn moreThe accelerator.
Paid search and social, when the economics work. We say no when they don't. Never mark up ad spend. Multi-platform, HIPAA-aware.
Learn moreThe asset.
A website is not a brochure. It's the practice's most-used employee. Custom-designed, Core-Web-Vitals-green, HIPAA-compliant forms, built to convert.
Learn moreThe answer-engine surface.
Patients ask AI now. Schema-graph engineering, llms.txt authoring, and citation monitoring across Google AI Overview, ChatGPT, Perplexity, and Claude. The newest visibility surface, run as its own product.
Learn moreNot sure which line you’re bleeding from? The Practice Audit tells you in three minutes.
Most new patients start with a local search. We engineer the Google Business Profile, the review velocity, and the local pages that win the three-pack, the highest-value spot on the map.
Each Macbach product earns a different part of the growth equation. Read the matrix below left-to-right. These aren’t services in a brochure sense; they’re contributions to the four numbers a practice actually measures.
Primary driverSignificantSupporting
“Who’s the best concierge doctor in Tampa?”
Patients increasingly ask ChatGPT and the AI overviews to find a doctor. No one can promise a citation, but this is the work that earns it: the authority, structure, and source clarity that make a practice the kind of source these answers retrieve and cite, not a link buried below it.
Every Macbach engagement moves through four phases in the same order. The reason pricing is published is that the work is standardized enough to publish. What changes per client is the content in the Strategic Command Plan, not the plan’s shape.
A real read on where the practice stands across visibility, traffic, conversion, and retention. No fluff, no generic PDF, no qualification ritual. You come out with a document.
For every engagement, we build the plan first. 40 to 100 pages, rendered in the portal, specific to the practice. Sitemap, schema strategy, keyword matrix, funnel, local SEO, competitive intel, E-E-A-T, KPIs.
Maps first, organic second, paid third, site as the conversion asset underneath all three. We build in the order the math rewards, not the order an agency would sell you.
The system is built to run. Monthly report opens with what moved and what didn't, with the cause and the fix. Architect engagements get the fractional CMO working the business, not the campaign.
Most agencies treat pricing as something you earn the right to see. We treat it as a minimum courtesy. Ad spend is pass-through. Our invoice is the management fee only.
The Architect engagement is how a small number of practice owners hire the growth brain they don’t want to fill a full executive seat for, without getting an agency pitch deck and a quarterly report designed to hide what didn’t work.
We hold twelve to fifteen active Architect engagements at a time. Current clients include concierge physician groups, specialty medical practices, specialty dental groups, and multi-location medspa operators.
Ten questions, three minutes. We return a real read on the practice, three priority plays, and an honest call on whether Macbach is a fit.
You know what you need. MapsPRO, RankPRO, AdsPRO, or SitePRO. Tier pricing published, scope calls booked within 48 hours.
For practice owners who want the fractional CMO seat, not a vendor. Twelve to fifteen active engagements. Application required.