Four services.
One operating system.
Every Macbach product runs the same methodology. Local first, organic second, paid third. Site underneath all of it. The four services are independently useful; they compound when operated together.
MapsPRO
The foundation.
Google Maps foundation for every practice. Citation management, GBP optimization, review velocity, schema.
RankPRO
The engine.
Organic search compounds. Medically-reviewed content, technical SEO, pillar-and-cluster architecture.
AdsPRO
The accelerator.
Paid search and social when the economics work. Multi-platform, HIPAA-aware, ad spend never marked up.
SitePRO
The asset.
Custom sites on Next.js + Vercel. Core-Web-Vitals-green, WCAG AA, HIPAA-compliant forms.
Most agencies don’t.
we think that’s the wrong default.
Most healthcare marketing agencies treat pricing as something you earn the right to see, via a discovery call, a qualification form, a follow-up email, a fit conversation. The argument is that “every engagement is different, so pricing depends on scope.” In our experience, that’s true of the top 10% of engagements and untrue of the other 90%.
For the 90%, published pricing is honest. A practice at $3M in collections looking at MapsPRO Growth should be able to see, in sixty seconds, whether $600/month fits their budget, without scheduling a sales call to find out. If it doesn’t fit, both of us have saved an hour. If it does, the first call is a fit conversation, not a pricing negotiation.
For the top 10% (the Architect engagements, the genuinely custom SitePRO Dominance builds) pricing is scoped, and those are the conversations that reasonably begin with a discovery call. But even there, the ranges are public: Architect starts at $8,000/month, SitePRO Dominance starts at $45,000 build plus $1,800/month maintenance. No one is surprised after the call.
If this reads as unusual for the industry, that’s because it is. We think that’s our advantage, not our vulnerability.
Start with the audit.
The Practice Audit returns a real read on where the practice stands, and which service (or which combination) would actually move the number. Ten questions, three minutes.