A website
is not a brochure.
It is the practice’s most-used employee, quiet, always available, never in a bad mood. Custom-designed, Core-Web-Vitals-green, WCAG-AA accessible, HIPAA-compliant forms. Built on Next.js and Vercel. Maintained, not abandoned.
Every new SitePRO build is Next.js on Vercel via GitHub. Existing WordPress clients are supported and grandfathered, we don’t force migrations. But we don’t start new WordPress builds either, for the same reason a hospital doesn’t commission new construction in asbestos.
Every SitePRO build includes a 12-month maintenance minimum as part of the build SOW. This protects the asset from decay, keeps us accountable for performance over time, and keeps the site from becoming the kind of neglected artifact most agencies leave behind. Selling a build alone is selling a decaying asset.
Build once. Maintain always.
Solo-practitioner or small practice that needs a credible, fast, HIPAA-ready site without custom design. Built from our component library.
- Five to seven pages, home, about, services, providers, contact, one or two condition pages
- Next.js on Vercel, component library + brand layer
- HIPAA-compliant contact and intake forms
- Basic schema: LocalBusiness, MedicalBusiness, Physician
- Core Web Vitals and WCAG AA accessibility
- GA4 + basic conversion tracking; content migration up to 20 pages
- Maintenance: hosting, security, SSL, backups, up to 2 hrs/mo edits
Established practice that needs a custom-designed, integration-rich site, scheduling, CRM sync, advanced schema, real conversion architecture.
- Everything in Foundation, plus:
- Eight to 12 pages, custom design, not template-based
- Integrations: scheduling tool, CRM sync, email platform
- Advanced schema: FAQ, Service, Procedure, Review
- Conversion architecture: multi-step forms, dynamic CTAs
- Blog/insights platform, CMS-backed
- Maintenance: up to 5 hrs/mo, monthly performance review, quarterly CRO
Multi-location practices, large groups, or growth-stage practices needing custom architecture, patient portal integration, and ongoing CRO.
- Everything in Growth, plus:
- Custom site architecture; multi-location structure
- Patient portal integration. Healow, Phreesia, or custom; EMR read-only
- Dedicated landing-page architecture (for AdsPRO use)
- Multi-variant conversion paths; photoshoot art direction
- Up to 12 hrs/mo edits; monthly A/B tests on top-10 pages
- Monthly content publishing (supports RankPRO); two-hour priority SLA
Content delay is the single biggest risk to a build timeline. If client-side content bottlenecks a milestone by more than two weeks, the project is paused and the next invoice is issued. This is in every SOW because it protects both sides.
Same team, same codebase,
same design system.
A SitePRO build is a better platform for RankPRO content because we control the schema, the internal linking, the page-speed budget. It’s a better platform for AdsPRO landing pages because we build them into the architecture, not bolted on after. It’s a better platform for MapsPRO because the local-SEO signals are fully wired into the template itself.
Each product makes the others more valuable. We don’t require the bundle, some clients run RankPRO or MapsPRO on their existing site for years. But when the site is ours, everything downstream gets easier.
Ready to scope a build?
let’s talk.
Every SitePRO quote starts with a conversation about the practice, the patient journey, and what the site has to do. Thirty minutes with Vince is usually enough to know whether Foundation, Growth, or Dominance is the right tier.