Growth systems
for dental practices that run the math.
Macbach has worked with dental practices since 2007. Dental specialty groups remain a core part of the Architect book, endodontics, orthodontics, implant, cosmetic, prosthodontics. General dentistry, pediatric, oral surgery. We know the math.
What we actually understand.
New-patient acquisition cost.
Every new dental patient has a real, measurable acquisition cost. We make it smaller and more predictable, and we know which channels actually move the number for your specialty.
Production per chair.
Production per chair is the number. Everything else is commentary. We build the systems that fill chairs with the right cases, not just more cases.
Case acceptance starts early.
Case acceptance begins long before the consult. It begins when the patient first searches. Search presence, the site, and the review profile are case-acceptance infrastructure.
Same methodology.
different levers.
Almost entirely referral-driven, but patients Google the referral before they call. Your digital presence is part of the referral.
High-ticket, long sales cycle. Local SEO and reviews decide who enters the consideration set; the consult decides who signs.
The site is the first consult. If it loads slow, reads generic, or lacks before-and-afters that stand up to scrutiny, the patient has already moved on.
Specialty visibility online is thin industry-wide. A real presence is a genuine competitive edge in most markets.
Parents research exhaustively. Pediatric especially: reviews, photos, and the way the site talks about pediatric patients all matter.
The math is volume-driven and neighborhood-local. Maps and reviews are the foundation; paid social fills gaps when needed.
Four products. One operating system.
MapsPRO
Local visibility, GBP, citations, review velocity. Where we start for every dental practice.
RankPRO
Condition pages, procedure content, specialty guides. Structured for how patients actually search dental terms.
AdsPRO
Google and Meta paid acquisition for the high-ticket procedures where the math works. Pass-through spend.
SitePRO
Next.js sites with real schema, before-and-after galleries, and conversion architecture tuned for dental.
Answers specific to
dental specialty.
- Which dental specialties have you worked with?
- Endodontics, orthodontics, periodontics, implant dentistry, cosmetic dentistry, prosthodontics, pediatric dentistry, oral surgery, and general dentistry with a specialty focus.
- What's the ROI window for dental SEO?
- Six to twelve months for rankings to move on competitive terms. Eighteen to twenty-four months for full economic impact as the compounding content and link profile mature.
- Do you work with DSOs?
- Two to five location DSOs are a fit. Twenty-plus location DSOs usually have in-house marketing teams and don't need us.
- What's the difference between MapsPRO and RankPRO for a dental practice?
- MapsPRO wins the map pack, which is the first decision patients make on a local search. RankPRO wins the organic positions below the map pack for condition- and procedure-specific searches. Most practices need both, in that order.
- Do we need a new website to start?
- No. We work with any modern dental site. If the site is the bottleneck on conversion or technical SEO, we flag it in the audit and you decide whether to fix, rebuild, or leave it.
- How does dental specialty marketing differ from general dentistry?
- Referring-provider content, procedure-specific pages, insurance versus fee-for-service strategy, and case-acceptance mechanics differ significantly. General dentistry is a relationship business; specialty is a referral business.
Dental specialty
by market.
Each city has its own competitive field, submarket geography, and maturity curve. The pages below carry the honest version of the dental playbook for that market.
Run the audit.
then decide.
Three minutes. We return a real read on where the practice stands, visibility, acquisition cost, site conversion, review velocity, with three specific things worth doing next.