Orthodontics
marketing.
Orthodontic practices win on case-acceptance infrastructure: the consult is the conversion event, the website is the consult-prep surface.
The operating reality.
Orthodontic practices operate on a different math than the referral-driven dental specialties. The ortho funnel is long (consideration cycles run six weeks to nine months for adult clear aligner cases, two to twelve months for parents researching pediatric ortho), the average case value is in the $5,000 to $9,000 range, and the conversion event is the consultation, not the appointment booking. CAC ranges vary widely depending on metro density (entry-level $350 in less-saturated markets, $1,200+ in dense metros with multiple competing practices and corporate orthodontic chains). The practices that compound treat case acceptance as the central operating discipline: the consultation is built like a structured medical-aesthetics consult, with pre-call patient prep, financial conversation framed clearly, and a take-home plan the patient can show a partner or parent. The marketing role is to land the consultation booked, prepared, and qualified. The website earns the consult through three patterns. First, treatment-specific pages with real before-and-after galleries and clear pricing or pricing-range disclosure (orthodontics is one of the few dental specialties where transparency on price moves consideration noticeably; competitor practices that hide pricing lose to those that publish it). Second, reviewer-attributed clinical pages on Invisalign vs. braces vs. clear aligner brands, written for the parent or adult researcher who is comparing approaches before they call. Third, sibling-discount and family-program pages: pediatric ortho is the second-largest LTV multiplier in dental after pediatric general, and sibling pricing programs are part of how that compounds. Local-search depth matters significantly for orthodontics in metros where competitive density is high: a practice that does not rank in the GBP three-pack for {{city}} orthodontist queries is functionally invisible to most direct demand. Programmatic content for adjacent submarkets, treatment-specific pages, and a consultation-flow worth funneling into are the three highest-leverage moves for an orthodontic practice in 2026.
Same playbook.
calibrated per market.
Each city below carries the orthodontic operating reality adapted to local market dynamics, referral-network depth, and the competitive field a orthodontic practice in that metro actually faces.
The full dental playbook.
Start with the audit.
Three minutes, ten questions. We return a real read on where your orthodontic practice stands and an honest answer on whether Macbach is the right fit.