Concierge medicine
in Columbus.
Concierge medicine in Columbus, where Dublin, New Albany, and Upper Arlington carry the premium demand, OhioHealth and Ohio State dominate the system landscape, and the concierge category is still being built.
How concierge practices
actually grow here.
Columbus concierge is early-phase. Dublin (including the Muirfield Village corridor) and New Albany carry the strongest wealth concentration. OhioHealth runs executive health; independent concierge has meaningful room to own the submarkets. Upper Arlington and Bexley are secondary.
Market note, Columbus. One of the fastest-growing Midwest metros. Dublin, New Albany, Upper Arlington, and Bexley carry the premium demand; concierge and DPC are still early-phase. Specialty medicine is hospital-system-heavy but independent practice positioning is still viable.
- ·OhioHealth
- ·Ohio State University Wexner Medical Center
- ·Mount Carmel Health System
- ·Nationwide Children's Hospital
For a Columbus concierge medicine practice:
Foundation.
Early-phase market where Foundation tier is sufficient to establish local visibility. Growth tier becomes appropriate when membership velocity is established.
A handful of Dublin and New Albany physician-owned concierge practices, OhioHealth's executive health adjacency, and no meaningful multi-location competition.
Columbus concierge medicine
questions, answered.
- How big can a concierge practice grow in Columbus?
- A well-positioned Columbus concierge practice can reach 500 to 800 members within five to seven years. The category ceiling is higher than the current field suggests; Dublin and New Albany alone have the wealth concentration to support multiple practices, and no one has fully built out the category yet.
- What panel sizes do you grow?
- Under 600 members we optimize acquisition. Between 600 and 1,000 we shift weight to retention, referral mechanics, and waitlist management. At capacity we work brand, physician authority, and quiet expansion.
- Does local SEO actually matter for a membership practice?
- Yes, but differently than for a transactional practice. Prospective members search the physician by name, the practice by brand, and the model by vocabulary (concierge, membership medicine, direct care) more than generic service terms. GBP health, review velocity, and physician authority pages are the foundations.
- How much should a concierge practice spend on marketing?
- Three to five percent of collections combined acquisition and retention, skewed higher at launch and lower at steady-state. A 400-member practice at $3,500 annual membership ($1.4M collections) typically runs $40K to $70K annually on marketing.
- How long does paid media take to pay back?
- Six months to positive contribution. Twelve to eighteen months to see the full compounding effect. Concierge purchase cycles are long; the first touch is rarely the conversion.
- Do you work with solo-physician concierge practices?
- Most of the concierge book is solo or two-physician. The brand and retention disciplines are the same at one physician or ten.
- What's different about concierge versus DPC growth?
- Price point and audience frame. DPC is category-first education (most prospects don't know the model exists). Concierge is physician-first trust building (prospects know the model and are evaluating physicians). Same channels, different sequencing.
One Columbus audit,
one honest recommendation.
The Practice Audit reads your domain against the concierge practices playbook and the Columbus competitive field. Three minutes, honest number, honest recommendation.
Not ready for the full audit?
Just say hi.
If you'd rather not run the Practice Audit yet, leave a shorter version here. Vince reads every Columbus submission personally and replies within a business day.