A living record of how Macbach moves. Platform upgrades, tool launches, case studies, operating changes. Each entry has a version stamp and a real artifact.
Prospects read changelogs. Existing clients read changelogs. Agencies that ship nothing do not have changelogs.
Three interactive diagnostics added to the Tools library. GBP Grader pulls a live Google Business Profile and grades every dimension that controls map-pack ranking. Site Vital Check runs Core Web Vitals plus a HIPAA-surface form audit. Practice Valuation is a client-side growth-ceiling calculator benchmarked against per-vertical medians.
Six vertical-specific questions and answers per page (36 total), rendered with FAQPage JSON-LD for Google AI Overview, Perplexity, and ChatGPT citations. Addresses the most common practice-owner questions we get on discovery calls.
Five product sections (MapsPRO, RankPRO, AdsPRO, SitePRO, Architect) with tiered pricing, scope rows, and 'what ships at every tier' inclusion lists. Accompanied by an OfferCatalog + FAQPage + BreadcrumbList schema graph. Most agencies treat pricing as something you earn the right to see. We treat it as a minimum courtesy.
Five questions, 90 seconds, auto-advancing. The middle three questions adapt language to the practice's vertical, 'panel size' for concierge, 'treatment chairs' for dental specialty, 'injectors' for medspa. Returns a priority product path with direct link to the full audit, no email required.
Per-practice 40 to 100 page plan rendered in a dark-chrome client portal with viewer watermarking for leak forensics. Ten sections covering site architecture, keyword matrix, schema strategy, funnel, AEO, local SEO, competitive intel, E-E-A-T signals, and KPI framework. First four clients live.
Thirteen-section homepage. Hero, proof band, inline Growth Diagnostic, methodology, founder portrait, services stack, Strategic Command Plan preview, engagement phases, capability matrix, technical commitments, pricing strip, Architect cinematic, twelve-year client letter, and a three-door CTA. Editorial typography: Fraunces display, Inter body, IBM Plex Mono for operational data.
Map pack mechanics, condition page as hero, healthcare CAC 2026, HIPAA paid acquisition 2026, review velocity beats volume, healthcare schema graph. Author archive with CollectionPage schema. Real RSS 2.0 feed at /insights/rss.xml.
Every page now renders a consistent JSON-LD graph with @id references, enabling Google Knowledge Graph linkage and unified citation by AI answer engines. Organization registered as ProfessionalService + LocalBusiness, Vince as Person with knowsAbout array, Services per product page, FAQPage on verticals.
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