Medical spa
marketing.
Medical spa marketing is the work of ranking and filling an aesthetic practice: the local map-pack, organic search for the injectables and treatments patients search by name, and compliant advertising that the platforms will actually run.
Aesthetics is one of the most competitive and most visual corners of healthcare, and one of the most heavily policed by ad platforms. We have worked in healthcare and nothing else since 2007, so we build med spa campaigns to the compliance line rather than into it.
- Medical spa marketing defined
- Medical spa marketing is a healthcare-specific acquisition program for aesthetic practices that combines local map-pack optimization, med spa SEO, reviews, and compliant paid social and search, with HIPAA-safe lead capture, to turn local aesthetic demand into booked treatments.
What med spa marketing includes.
Local search and reviews
Google Business Profile, review velocity, and local pages that win the three-pack for med spa near me and the treatment-plus-city searches that drive walk-in demand.
Med spa SEO
Pages that rank for the injectables, laser, and skin treatments patients search by name, structured to be eligible for the AI overviews and built on a site you own.
Compliant paid and social
Search and social campaigns built to platform and state-board rules for cosmetic advertising, including the limits on before-and-after imagery and personal-attribute targeting.
A CRM that arrives full
Because we own the demand side, the site, and the forms, consults land in a CRM already scored and routed, so your front desk works leads instead of chasing them.
Aesthetic ads get suspended for a living.
Med spa advertising is one of the categories platforms watch hardest: health claims, before-and-after imagery, and personal-attribute targeting are all restricted, and a generalist learns the boundaries by getting an account suspended. We build to them from the first campaign and keep patient data out of every ad platform.
See the broader picture of how we work with aesthetic practices on our medspa page, and how the search foundation runs on medical SEO.
Med spa marketing, answered.
- How much does medical spa marketing cost?
- A real program runs from roughly $1,800 a month to audit and recommend up to $6,500 a month for full execution, plus ad spend passed through at cost. Every tier is published rather than quoted to your willingness to pay. Med spas are competitive and visual, so the work is heavier on local, reviews, and creative than a typical practice.
- What is med spa SEO and how is it different from marketing?
- Med spa SEO is the search slice: ranking your spa for injectables near me, the treatment-plus-city searches, and the map-pack. Medical spa marketing is the broader program that also includes paid social, reviews, and the creative that aesthetic buyers respond to. Most med spas need both; the search foundation lowers the cost of everything else over time.
- Can I run before-and-after photos in ads?
- Sometimes, and the rules are specific. Ad platforms restrict before-and-after imagery and personal-attribute targeting for health and cosmetic categories, and state medical-board advertising rules govern how results may be shown. We build creative to those constraints so the account stays live, and we keep patient images and data out of ad targeting entirely.
- Will patient data stay HIPAA-safe?
- Yes. We validate forms server-side, keep PHI out of analytics and ad remarketing, and never send patient information to Meta or Google. Aesthetic intake is sensitive; the tracking is built so measurement never becomes a liability.
- Do you guarantee bookings?
- No. We commit to methodology, compliant execution, and transparency, not to a guaranteed booking count or to Google's output. Any agency promising a fixed number of aesthetic patients is overpromising.
Fill the calendar,
keep the account live.
Ten questions, three minutes. The Practice Audit returns a real read on your local visibility, your creative and paid posture, and the aesthetic demand searching in your market.