How does your pricing compare to DoctorLogic?

Different business model. DoctorLogic bundles platform, hosting, content, and services into one recurring fee; that fee has to amortize the proprietary CMS and the platform team. We ship on standard stacks, charge the management fee only, and pass ad spend through. Neither is wrong; they are different accounting.

Have practices left DoctorLogic to come to you?

Yes, primarily when the practice wanted to own its site outright or wanted to hire a developer internally and could not work against the proprietary CMS. The migration is real work, so we recommend staying put if the current engagement is performing. The common trigger for switching is control, not performance.

What does DoctorLogic do better than Macbach?

Platform-native tooling across a tight vertical cohort. If you are a plastic surgeon and you want a site structure built to the conventions of every other plastic surgeon on the platform, their template library is deeper than anything we would build from scratch. Our builds are bespoke per practice, which is slower on month one and more flexible on month thirty.

Can I keep my DoctorLogic site and just hire Macbach for SEO?

Sometimes. We have worked alongside proprietary CMS platforms when the practice did not want to migrate. The constraint is that parts of the schema graph and performance budget are not under our control, which limits what we can commit to. We will tell you on the scope call where the limits are.

Is migration off DoctorLogic worth it?

Only if the constraints are costing you more than the migration. If the site is performing and the platform is not in the way, stay put. If you want to hire an in-house engineer, run custom schema, or bring the analytics and CRO inside, migration usually pays back inside twelve to eighteen months.

← Why Macbach

The comparison

Macbach vs DoctorLogic.

DoctorLogic is a healthcare SaaS platform with deep specialty coverage for plastic surgeons, ENT, orthopedics, and aesthetics. Macbach is a founder-led services practice that builds on open stacks you own. Ten dimensions side-by-side. The fit test is whether you want a platform vendor or a services partner.

Based on publicly available pricing pages, published agency contracts we have reviewed, and the patterns we see when practices leave one agency for another. We do not trash competitors; we frame tradeoffs.

Macbach compared with DoctorLogic across 10 dimensions.
Dimension	Macbach	DoctorLogic
01Pricing transparency	Macbach Published on the site. Every tier, every product, same number for every practice at the same scope.	DoctorLogic Quoted on sales calls. Pricing is tiered to platform features and traffic expectations, not published publicly.
02Vertical specialty depth	Macbach Healthcare only since 2007 across concierge, specialty medical, dental specialty, weight loss, medspa, DPC.	DoctorLogic Strong depth in plastic surgery, aesthetics, ENT, and orthopedics, with a large roster of surgeons on the platform.
03Contract terms	Macbach Lift is month-to-month with thirty-day notice; Ground and Engine run twelve months; Architect twelve months. No platform lock-in.	DoctorLogic Multi-year platform agreements are common; the site is built on their proprietary CMS.
04Ad-spend posture	Macbach Pass-through. Client pays the platforms directly. Our invoice is management only.	DoctorLogic Paid acquisition is offered alongside the platform; fee structures vary by engagement.
05Reporting cadence	Macbach Live portal with monthly editorial note that opens with what did not move. Quarterly business review tied to practice financials.	DoctorLogic Platform dashboard with traffic and lead reporting, plus scheduled account-manager reviews.
06Team structure	Macbach Founder-led, small, senior, fractional. Same collaborators month one and month forty.	DoctorLogic Dedicated success team on a SaaS-plus-services model; the account lead is the primary point of contact.
07HIPAA posture	Macbach Server-side validation. No PHI in analytics or remarketing. BAA on request.	DoctorLogic HIPAA-aware platform with BAA availability and form handling designed for medical practices.
08Published deliverables	Macbach Strategic Command Plan per client, forty to one hundred pages, updated quarterly.	DoctorLogic Platform-native site, content library, and marketing tooling as the core deliverable.
09Site ownership	Macbach Site on your stack. Code you control. You can hire anyone to maintain it.	DoctorLogic Site hosted on their proprietary platform. Leaving typically means rebuilding on a different stack.
10Exit terms	Macbach Your domain, analytics, site code, creative, and patient data are yours on your own stack and stay live. The engine we run on top, the intake forms, the live schema, the local pages, and the CRM, is a managed service that ends with the engagement; the site itself stays online on your infrastructure.	DoctorLogic Platform departure requires a migration; content and assets are exportable per contract.

The honest read

Where DoctorLogic actually wins.

DoctorLogic is a well-built platform for plastic surgeons, ENTs, orthopedic surgeons, and aesthetics practices that want an all-in-one package: site, content, SEO, and analytics in one vendor. The category has a real peer cohort on the platform, which creates a useful benchmarking dataset inside their customer base.

The tradeoff is platform lock-in. The site lives on their CMS, the content library is their asset, and leaving the relationship typically means rebuilding on a new stack. That is not a criticism; it is a business model. For practices that want a single vendor to own the whole stack and never want to leave, the lock-in is a feature.

Macbach is the opposite model on the asset, and we want to be straight about the boundary. The site is yours, hosted on your infrastructure, editable by anyone you hire, and your domain, analytics, and patient data stay in your hands; fire us and the site stays online and the data is yours. The engine is the part to be clear about: the intake, the live optimization, the local pages, and the CRM are a managed service we run, not software you keep operating after we part ways. So the honest fit test is this, if you want one SaaS vendor to own the whole stack and will accept migration cost as the price of consolidation, DoctorLogic is fair; if you want to own the underlying asset and your data outright while we run the engine on top, that is our model.

Answered

Before you ask.

How does your pricing compare to DoctorLogic?: Different business model. DoctorLogic bundles platform, hosting, content, and services into one recurring fee; that fee has to amortize the proprietary CMS and the platform team. We ship on standard stacks, charge the management fee only, and pass ad spend through. Neither is wrong; they are different accounting.
Have practices left DoctorLogic to come to you?: Yes, primarily when the practice wanted to own its site outright or wanted to hire a developer internally and could not work against the proprietary CMS. The migration is real work, so we recommend staying put if the current engagement is performing. The common trigger for switching is control, not performance.
What does DoctorLogic do better than Macbach?: Platform-native tooling across a tight vertical cohort. If you are a plastic surgeon and you want a site structure built to the conventions of every other plastic surgeon on the platform, their template library is deeper than anything we would build from scratch. Our builds are bespoke per practice, which is slower on month one and more flexible on month thirty.
Can I keep my DoctorLogic site and just hire Macbach for SEO?: Sometimes. We have worked alongside proprietary CMS platforms when the practice did not want to migrate. The constraint is that parts of the schema graph and performance budget are not under our control, which limits what we can commit to. We will tell you on the scope call where the limits are.
Is migration off DoctorLogic worth it?: Only if the constraints are costing you more than the migration. If the site is performing and the platform is not in the way, stay put. If you want to hire an in-house engineer, run custom schema, or bring the analytics and CRO inside, migration usually pays back inside twelve to eighteen months.

Start with the audit

Compare the shortlist against your practice.

Ten questions, three minutes. The audit returns a real read on where the practice stands and whether Macbach is the right partner, or whether DoctorLogic is.

Start the Practice Audit Book a scope call