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Press & Media

For the call
or the column.

Founder availability, speaking topics, press kit, and quotable positions on healthcare growth, GLP-1 compliance, HIPAA-safe paid media, concierge membership economics, and the AI answer engine transition. Reply windows under 48 hours.

Founder bio

Vince Schwellenbach

Founder, Macbach Healthcare Solutions
St. Petersburg, FL

Short bio (for bylines). Vince Schwellenbach is founder of Macbach, a healthcare-only growth practice operating since 2007. He has led marketing and growth strategy for concierge physicians, specialty medical practices, dental specialty groups, weight loss clinics, medspas, and direct primary care practices across the United States.

Longer bio (for podcast notes). Vince founded Macbach in Chicago in 2007 with a small book of dental specialty clients. He relocated the practice to the Tampa Bay area in 2010 and expanded into concierge physicians and specialty medicine. Under his leadership Macbach has served over seventy healthcare practices and remains deliberately small, capping at twelve to fifteen Architect engagements at a time. He writes on practice growth at macbach.com/insights and publishes all tier pricing as a matter of principle.

Available for. Podcast interviews, conference panels, written contributions, off-the-record background for journalists covering healthcare marketing, GLP-1 compliance, fractional CMO roles, and the AI answer engine transition.

Speaking topics

Six positions.
Each with real data behind it.

The case against ranking guarantees in healthcare marketing.

Why ranking guarantees are a litigation risk in healthcare specifically, what pattern-matches to them in agency sales, and what commitments replace them on honest engagements.

Healthcare marketing after the GLP-1 era.

How the category has reshuffled since 2022, what Meta and Google policy shifts mean for compounding pharmacies and weight-loss clinics, and the compliance posture that survives the next rule change.

Map pack mechanics for medical practices.

The technical and behavioral signals that move map-pack rankings for healthcare providers, why rating alone is not enough, and how review velocity breaks the ranking plateau.

Why a concierge physician and a DPC physician need different marketing.

Price point, audience frame, and category education differ between the two membership models. The channels overlap; the sequencing does not.

Published pricing as a competitive moat in healthcare agencies.

What happens to a healthcare marketing market when one agency publishes full tier pricing and the rest hide it. The trust dividend is real. So is the filtering effect.

AI Answer Engine Optimization for YMYL content.

How healthcare practices earn citations in Google AI Overviews, ChatGPT, Perplexity, and Claude, and why NPI + board-certification schema matters more than it used to.

Outlet availability

What we say yes to.

We prioritize healthcare-specific outlets where the audience is practice owners or healthcare operators. Broad-market marketing outlets are a case-by-case.

Direct Primary Care Podcast
Guest
Available
Medical Economics
Source / contributor
Available
Dental Economics
Source / contributor
Available
Concierge Medicine Today
Contributor
Available
Healthcare marketing conferences
Speaker
Open
Brand assets

Logos & bio pack.

Press contact

Direct line.

Founder & spokesperson
vince@macbach.com
Client operations & coordination
starr@macbach.com
Reply window

Under 48 hours for press inquiries. Under 24 hours for same-week filings.