Specialty medicine
in Detroit.

Detroit specialty medicine
questions, answered.

Does the University of Michigan (Ann Arbor) affect Detroit specialty marketing?

For tertiary and complex cases, yes. For routine specialty care, minimally. Patients with rare conditions, transplant needs, or complex oncology often travel to Ann Arbor; routine specialty care (dermatology, GI, ENT, orthopedics) stays local. Oakland County specialty practices rarely lose routine volume to UMich; they lose complex case referrals, which is a separate market.

Do you work with referral-only specialty practices?

Yes. The approach shifts from patient-first to referring-physician-first. We build liaison pages, concierge reply workflows, and physician-to-physician content that lives on its own site surface but compounds with the patient-facing brand.

Which specialties have you worked with?

Dermatology, plastic surgery, orthopedics, GI, ophthalmology, cardiology, urology, OB/GYN, ENT, endocrinology, vascular surgery, pain management, and interventional radiology.

Can you handle multi-physician specialty groups?

Up to fifteen physicians per group fits the product tiers. Groups larger than that usually sit in Architect because the internal coordination surface grows faster than the marketing surface.

How does paid media work for specialty practices?

Procedure-specific campaigns, not brand-generic. Self-pay procedures (aesthetic dermatology, cosmetic plastic surgery, elective cardiology) convert profitably at scale. Insurance-heavy specialties require caution because the unit economics are tighter.

Do you do reputation management?

Review velocity and response management are in every tier. We don't do review removal work; that's BrightLocal's legal domain and we route it there when warranted.

Can you work with a hospital-affiliated specialty practice?

When the practice has autonomous marketing authority. When marketing lives in the hospital system and has to clear enterprise review, the process fit is wrong and we say so.