Direct primary care
in Land O'Lakes.

Land O'Lakes direct primary care
questions, answered.

Is Land O'Lakes ready for DPC?

Modestly. Family-suburban demographic aligns with DPC; category awareness is still early.

How do you market DPC when patients don't know the category?

Category-education content first, practice-specific content second. DPC-curious audiences have to understand the model before they can evaluate a practice. Skipping category education is why most DPC marketing underperforms.

What's the typical membership velocity for a new DPC?

Five to fifteen members per month in year one. Fifteen to thirty per month in years two and three. At capacity by year four or five for the typical solo or two-physician practice.

Can you help with DPC membership pricing?

As part of Architect. We benchmark against comparable markets and calibrate price to target panel size, churn tolerance, and service-mix economics.

How does DPC marketing differ from concierge?

DPC content leads with price and category (explaining the model). Concierge content leads with physician and trust (explaining the value). Same channels, different sequencing and tone.

Do you work with Hint Health, Elation, or other DPC stacks?

Yes. We don't integrate the EHR itself. We connect the marketing funnel (forms, tracking, email sequences) to the practice-management layer so new-member flow is continuous from click to enrollment.

Which geographic markets see the strongest DPC growth?

Texas, Florida, Arizona, Idaho, and North Carolina lead. Urban markets are harder because of noise and price sensitivity; suburban and small-metro DPC practices tend to scale faster on the marketing dollars we deploy.