SEO services designed to attract attention.

The Google Effect on SEO Services

Data-driven website design aids SEO (search engine optimization) in several ways, but SEO remains complex and rapidly changing area. From on-the-page SEO indicators to off-the-page SEO objectives – SEO factors work in combination with each other and the success of one factor doesn’t necessarily guarantee success of another. That’s why it is important to work with a SEO company that understands your needs and implements the best strategy to address your current issues.

Macbach Creative // SEO Services

Content Quality & Research

Google breaks down content into essentially two categories: popularity and relevance. By using historical local data, Macbach creates a content plan catered to the search history of your prospective patients. We then develop content to offer unique, real value to the searcher to answer their query.

Site Structure

Just as important as the content you create is how your content is structured within your site and the ability for search engines to “crawl” your data. Factors like descriptive URLs, meta descriptions, HTTPS, content duplication/canonicalization, and mobile-friendly sites contribute directly to SEO.

Proper HTML Coding

Google needs structured data to be able to render the best results in SERPs (search engine results pages). Our experts properly tag and code your content for optimal results within Google, Bing, Yahoo, and more.

Link Building

Links were the first off-the-page SEO factor Google used to determine relevance of site. This was exploited in the early days of SEO and Google now uses different factors when evaluating the strength of links. Macbach designs a strategy to optimize the quality and quantity of links pointed at your site.

Local Focused Results

Macbach reconstructs your local SEO to take advantage of your geographic footprint and allows you to become a dominant, relevant source of information for your field of practice. Through social connections, local reviews, and Google My Business – we can align you with the tools for an enhanced local presence.

The Google Effect on SEO Services

Data-driven website design aids SEO (search engine optimization) in several ways, but SEO remains complex and rapidly changing area. From on-the-page SEO indicators to off-the-page SEO objectives – SEO factors work in combination with each other and the success of one factor doesn’t necessarily guarantee success of another. That’s why it is important to work with a SEO company that understands your needs and implements the best strategy to address your current issues.

Content Quality & Research

Google breaks down content into essentially two categories: popularity and relevance. By using historical local data, Macbach creates a content plan catered to the search history of your prospective patients. We then develop content to offer unique, real value to the searcher to answer their query.

Site Structure

Just as important as the content you create is how your content is structured within your site and the ability for search engines to “crawl” your data. Factors like descriptive URLs, meta descriptions, HTTPS, content duplication/canonicalization, and mobile-friendly sites contribute directly to SEO.

Proper HTML Coding

Google needs structured data to be able to render the best results in SERPs (search engine results pages). Our experts properly tag and code your content for optimal results within Google, Bing, Yahoo, and more.

Link Building

Links were the first off-the-page SEO factor Google used to determine relevance of site. This was exploited in the early days of SEO and Google now uses different factors when evaluating the strength of links. Macbach designs a strategy to optimize the quality and quantity of links pointed at your site.

Local Focused Results

Macbach reconstructs your local SEO to take advantage of your geographic footprint and allows you to become a dominant, relevant source of information for your field of practice. Through social connections, local reviews, and Google My Business – we can align you with the tools for an enhanced local presence.

Commonly Asked SEO Questions

  • Not totally true. Search engine results pages (SERPs) are divided into multiple sections. Paid results (Google AdWords), local places (Google My Business), and organic results make up the main sections of SERPs. Organic results greatly boost the impact of your performance in the market. A SEO strategy can assist in securing higher organic rankings.

  • Healthcare practices and other businesses used to get away with deceptive tactics. Over time, Google has strengthened their algorithm and eventually this tactic will lead to penalties assessed to the domain, or cause the domain to be de-listed all together. While using keywords is a part of a SEO strategy, it will only get a practice so far.

Expertly Crafted SEO Strategy

We focus on the most important areas of impact to drive results for your SEO

Technical SEO // Content Strategy & Optimization // Local SEO & Reputation Management // Social Media Management // Analytics & Reporting

Technical SEO Services

Technical SEO relates to how well Google and other search engines can consume your content and then index that content for display in SERPs. Macbach examines, corrects, and resubmits your data to ensure proper SEO optimization.

Technical SEO Services

Technical SEO relates to how well Google and other search engines can consume your content and then index that content for display in SERPs. Macbach examines, corrects, and resubmits your data to ensure proper SEO optimization.

Get found consistently with local SEO

Local SEO is crucial to being found in your community. Local SEO has continued growing year-over-year due to smart devices and better connectivity on the go. Local SEO provides access to practices from your prospects from their current location and not just how content is organically optimized.

Macbach Creative local SEO strategy:
  • Google My Business
  • Google+ Local
  • Optimizing local data about the practice by referencing keywords
  • Category association of your business listing
  • Schema markup
  • Hosted review funnel
  • Submission to 60+ local listing sites and professional listing sites
  • Standardization of your brand across all listings and channels

Optimized Content Strategy

Using historical data from search engine, we spotlight actual patient trends to optimize conversion.

Quarterly editorial calendar // SEO driven blogs and onsite page content // Social content posted to Facebook, Twitter, and more

Placing value on building your practice, builds your practice.