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Search Engine Optimization (SEO) Services Agreement

This agreement outlines the services provided by Macbach to improve your healthcare practice's website visibility in major search engines.

Services Include:

  • Keyword Research and Strategy:
    • In-depth research to identify high-value keywords and phrases relevant to your practice’s specialties, services, and location.
    • Development of a comprehensive keyword strategy that balances search volume, competition, and alignment with your business goals.
  • On-Page Optimization:
    • Optimization of crucial website elements, including title tags, meta descriptions, headings (H1, H2, etc.), and image alt text.
    • Carefully integrating target keywords into website content in a natural, user-friendly manner.
    • Analysis and recommendations to enhance website structure, navigation, and internal linking for optimal user experience and search engine crawlability.
  • Content Development and Expansion:
    • Creation of high-quality, informative content (blog posts, articles, service pages) optimized for target keywords and designed to engage your target audience.
    • Regular content updates to keep your website fresh and relevant in the eyes of search engines.
  • Off-Page Optimization (Link Building):
    • Proactive acquisition of high-quality backlinks from reputable websites, relevant directories, and healthcare-focused platforms.
    • Emphasis on natural link-building tactics and outreach to gain authoritative links.
  • Technical SEO:
    • Website audits to identify and address technical issues hindering search engine indexing.
    • Recommendations for improving site speed, mobile responsiveness, and overall website performance.
  • Local SEO (Integrated with your Local Listings service):
    • Optimization of your Google Business Profile and listings across other local platforms for maximum visibility in “near me” searches.
  • Reporting and Analytics:
    • Regular reports on keyword rankings, search traffic, backlink profiles, and key website metrics.
    • Data-driven insights to track progress and inform strategic refinements.

Client Responsibilities

  • Administrative/Backend Access: Grant administrative or backend access to the website for analysis of content and structure.
  • Data Access: Provide unlimited access to existing traffic statistics for analysis and tracking purposes.
  • Contact Email: Provision of a clientsite.tld email address (e.g., contact@clientsite.tld) to facilitate link requests.
  • Asset Authorization: Authorization to use client-provided pictures, logos, trademarks, website graphics, and any additional printed content for SEO purposes.
  • Google Business Listing Access: Grant Macbach, agency management access to your Google Business Profile for Local Listings integration.

Important Acknowledgements

  • Fees: All fees are non-refundable.
  • Confidentiality: All fee schedules, services, documents, recommendations, and reports are confidential.
  • Search Engine Control: Macbach has no control over the policies and practices of search engines regarding the types of sites and content indexed.
  • No Ranking Guarantees: Macbach does not guarantee top positions or consistent top-10 positions for any particular search term due to competitive factors and ever-changing algorithms.
  • Google Sandbox: Macbach assumes no liability for ranking, traffic, or indexing issues related to Google Sandbox penalties on new websites or pages.
  • External Changes: Macbach is not responsible for changes to the website made by parties other than Macbach that might adversely affect search engine rankings.
  • Ownership and Liability: The Client guarantees ownership or rights to use all text, graphics, photos, designs, trademarks, and other materials provided to Macbach for website inclusion. The Client holds Macbach harmless from any liability arising from their use.
  • Overwriting Work: Macbach is not responsible if the Client overwrites SEO work. A non-negotiable fee of $375/hour will be charged for reconstructing content.

Additional Resources