Creating effective Social Media Marketing for healthcare.

What is Social Media Marketing?

Social Media Marketing (SMM) places your practice in the social conversation of your patients. When done correctly, social media marketing leads to higher practice loyalty and relationship building with your patients. Unfortunately, very few providers are doing it “right”. Stale, predictable – and too often, repetitious content doesn’t garner attention and worse, it pushes patient advocates away. We won’t send you signs for your patients to hold like “I can’t feel my face when I’m with you.”

With as regulated at healthcare is, many practices have avoided using social media. Whether you’ve avoided social due to potential compliance issues or due to time/understanding, Macbach Creative can work with you to develop compliant opportunities to connect with the public, patients, and referring doctors.

Social media networks like Facebook, Instagram, Twitter, Google+, and LinkedIn are important tools to running a well rounded practice. Young or old, prospective patients are using social media to connect more than ever.

Planning

Building a social media marketing plan is essential to long term social media success. Using Google Trends and market research, we tailor a plan to meet your patient goals and optimize conversion.

Content Development

We ensure you’re offering valuable information that your patients are looking for but most importantly, answer their needs. We create a variety of content by implementing social media images, videos, and infographics in additional to text-based content.

Consistent Brand Image

While projecting your practice image across a variety of platforms, we understand each platform has a unique environment and user group. We implement strategy to keep your practice identity consistent.

Track Competitors

It’s important to understand valuable data and keyword insights your competitors may be using to their advantage. We leverage our unique knowledge base to refine the best parts of their strategy, incorporate those aspects into a cohesive campaign, and outperform them within the market.

Measure Success with Analytics

You can’t determine success or failure of social media marketing without tracking data. We attach tracking tags to your social marketing campaigns so that we can properly monitor their ROI.

What is Social Media Marketing?

Social Media Marketing (SMM) places your practice in the social conversation of your patients. When done correctly, social media marketing leads to higher practice loyalty and relationship building with your patients. Unfortunately, very few providers are doing it “right”. Stale, predictable – and too often, repetitious content doesn’t garner attention and worse, it pushes patient advocates away. We won’t send you signs for your patients to hold like “I can’t feel my face when I’m with you.”

With as regulated at healthcare is, many practices have avoided using social media. Whether you’ve avoided social due to potential compliance issues or due to time/understanding, Macbach Creative can work with you to develop compliant opportunities to connect with the public, patients, and referring doctors.

Social media networks like Facebook, Instagram, Twitter, Google+, and LinkedIn are important tools to running a well rounded practice. Young or old, prospective patients are using social media to connect more than ever.

Planning

Building a social media marketing plan is essential to long term social media success. Using Google Trends and market research, we tailor a plan to meet your patient goals and optimize conversion.

Content Development

We ensure you’re offering valuable information that your patients are looking for but most importantly, answer their needs. We create a variety of content by implementing social media images, videos, and infographics in additional to text-based content.

Consistent Brand Image

While projecting your practice image across a variety of platforms, we understand each platform has a unique environment and user group. We implement strategy to keep your practice identity consistent.

Track Competitors

It’s important to understand valuable data and keyword insights your competitors may be using to their advantage. We leverage our unique knowledge base to refine the best parts of their strategy, incorporate those aspects into a cohesive campaign, and outperform them within the market.

Measure Success with Analytics

You can’t determine success or failure of social media marketing without tracking data. We attach tracking tags to your social marketing campaigns so that we can properly monitor their ROI.

Starting a social conversation, requires participation.