As we mentioned above, the ways in which patients leave reviews have changed dramatically – with potentially dramatic effects. The definition of “word of mouth” referrals has been rewritten, and now means typed, texted, and shared socially.
Google is able to quickly grab snippets of content from these sites and display them in search. Quickly, a prospective patient can get a sense of what others are experiencing and draw conclusions about what their experience will be like.
Through the review process, we build relevance and trust with prospects by cultivating reviews from patients and addressing issues that may come up along the way. A bad review gets even worse when not responded to quickly and effectively. Practices that suffer from low rankings can turn it around, but it will take time and energy that practices don’t typically have available. That’s where Macbach picks up the slack.