Reputation management leads to increased website traffic and patients.

Reputation can distinguish a practice or dismantle it.

Not long ago, patients left feedback of their healthcare experiences by filling out a “comment card” when leaving the practice. Those were the days, right? If someone wasn’t happy we could address it immediately and privately. Today, the internet has taken that comment card and attached it to your profile for every direct search. Google, Yelp, Heathgrade, and others have put your previous patient experiences front and center. Moreover, those reviews impact your search engine rankings.

Consumer are reliant on local review sites and social media to make better “buying” decisions. Healthcare is a necessity, but a particular office or doctor isn’t. Macbach will help you generate reviews from your existing patients while monitoring your online presence across the web.

Review Generation

As we mentioned above, the ways in which patients leave reviews have changed dramatically – with potentially dramatic effects. The definition of “word of mouth” referrals has been rewritten, and now means typed, texted, and shared socially.

Google is able to quickly grab snippets of content from these sites and display them in search. Quickly, a prospective patient can get a sense of what others are experiencing and draw conclusions about what their experience will be like.

Through the review process, we build relevance and trust with prospects by cultivating reviews from patients and addressing issues that may come up along the way. A bad review gets even worse when not responded to quickly and effectively. Practices that suffer from low rankings can turn it around, but it will take time and energy that practices don’t typically have available. That’s where Macbach picks up the slack.

60+ Local Citations

Local SEO and reputation management work in conjunction with each other. A optimized local SEO strategy ensures your practice is found when a prospective patient searches. We build your practice an inbound marketing funnel by getting you visible on the most influential directories.  More importantly than those directories, is the domain strength they pass along to you through content linking.

Sampling of local listing websites:

  • Google My Business
  • Yelp
  • Angie’s List
  • Healthgrades
  • Vitals
  • YellowPages
  • Citysearch
  • Dex

Suppress & Respond

Are we throwing patients out the review door? Absolutely not. However, we are responding to their negative comments to understand the reasoning behind them and building trust with other prospects that may be reading them.

Additionally, by suppressing inaccurate or duplicate listings we are able to raise the overall review score for your practice, therefore causing increased Google rankings through search.

Get Started with Reputation Management from Macbach!

Reputation management is billed monthly. Annual agreement required for ongoing reputation management services.

Take steps towards digital dominance with reputation management.