Are they playing mind games with your business for breakfast?
Flash, In the case of many site builders, especially users who use Wix, sites are usually created with Flash. No matter what their support folks say, Flash is not search engine friendly. Google openly recommends against it.
1 page only, Because Wix limits you to just one page (the Flash portions make it seem like you have multiple pages, but technically and we won’t get into all that jargon, you don’t.), you effectively decrease the amount of content Google can crawl. Decreased content means fewer opportunities. Fewer opportunities mean fewer searchers and less traffic.
No data, Again with the 1-page-only thing: you can’t create multiple kinds of keywords, page titles, or meta data to be indexed for other search terms. It’s like having a phone book with only 1 page.
Google unfriendly, Google can’t verify your site in Webmaster Tools. That may be too advanced for some right away, but for a team like us, we use Webmaster Tools to monitor site downtime, crawl rates, broken links, and search traffic. Ultimately, most people using Wix feel it’s an accomplishment to even have a website, it isn’t. The accomplishment comes in with structured data and an optimized website that actually brings customers to your door.
Poor analytics, Inaccurate site analytics, caused by older scripting technologies, don’t allow Wix or GoDaddy or Register.com site builder users to get an accurate picture of a site’s traffic and performance. We use Google’s highly recommended Analytics service. All of our clients receive a report each month indicating how their site is doing.
Bad taste, The templates look like something out of Microsoft’s template directory. If you think that’s okay, I have a bridge to sell you.
Bad first impressions, “I’m just a small shop, I need a site for cheap, I’ll use Wix anyway.” Have you ever heard the expression, “First impressions are everything?” You may think your customers aren’t discerning enough to figure out the difference, but they’ll know something is lame about it. Would you trust Amazon.com if it looked like your site? Enough said. And yes, Square Space does look significantly better than Wix, but take a look at how many times we mention flash and you’ll have your answer.
This is what you get, Just look at this. No really, just look.
Not mobile friendly, Slow-loading Wix sites, that are data and graphics laden, turn off all mobile users and churn through limited data plans faster. Only desktop users can see your site and they won’t wait longer than 5-7 seconds for a site to load. Would you?
Rome wasn’t built in a day, You can build a website with Wix or any other site builder in about 30 minutes. It takes more time to bake a cake. Don’t you assume your business or organization deserves more time and energy for it’s most important public-facing thing than a cake? We take anywhere from a few days to a few weeks to a few months, depending on the size and scope of a project.
No branding, Without a real domain name, having a URL of “wix.com/username” sounds a bit cumbersome to put on your business cards, or say over the phone.
Flash (again), Again without a domain name, you’re missing out on the most important thing Google looks to for content. “Hmm, this site must be about Wix-es”, said Google.
No differentiation with your competitors, At the time of this writing, Wix has about a few hundred templates. GoDaddy has far fewer. Wix boasts 42,785,291 users. GoDaddy has many millions, too. Guess how many other people have a website that looks exactly like everyone else’s.
Ads, You get a big “THIS SITE WAS CREATED WITH WIX.COM CREATE YOUR OWN FOR FREE!” banner at the bottom of your site. We put our name at the bottom of our sites because that’s what artists do. But we don’t put a big “HIRE US TO DO YOUR SITE TOO!” down there. Do you really want everyone to know you use Wix?
No support, If you have questions, no one can hear you scream. They have support staff, but in many cases you have to pay. Would you pay your bank or insurance company everytime you called to ask a question? How about email? Their job is to quickly move on from one support ticket to the next. How about picking up a phone and talking to a real, live person?
Forever costs, The highest-priced Wix plan is about $30 a month, or $360 a year. Forever. If you hired someone (we’d love it to be us), you could pay for a new site that would pay for itself in about 2 years with no monthly payments in perpetuity aside from the domain and hosting renewal costs.
Flash (yeah, one more time), The support Wix gives you is purely technical. They won’t review your site for errors, they won’t help you craft a marketing message, they won’t help you build a better business or tell your story. The same goes for GoDaddy’s site builder,Register.com, 1and1, the whole lot.
No such thing as a free lunch, Nothing’s ever really free, is it? 1&1′s “My Website” starts out on a free trial, and then charges you. I know a company that was paying $1250 a year for their Register.com online store until Register.com lost a license to do business with eBay and shut them down because of Register.com’s own screwup. They are now happy clients of ours and they paid that once for the setup and they’re good to go.
Domain holdups, We had a phone call from a Wix user who wanted to move away from them. She had been paying for their professional design services (see #8 again for a sample of those services) for some time and was shocked to learn of the many parts of her site that wasn’t driving traffic. And she knew it wasn’t because she didn’t have any business. Now that she wanted to get away, the domain registration was tied up with Wix. Her domain name was stuck in some Wix Hell. Do yourself a favor. We can take the frustration and really have a way with words. If you are stuck in domain hell, call us.
We actually care, No one cares more about your success than a good team. We have every incentive to help your business grow because when you grow, we do too. We’re only as good as our last project. Wix, Register.com, 1&1, GoDaddy and others will continue to find people who don’t know better and don’t care and are only good so long as their shareholders are happy.