The most popular PPC tool today.
Google AdWords is the Goliath (77.43% market share globally) and rightfully so. Google has been perfecting the way humans search since 1998. Most of your patients can’t remember what the Internet even looked like then. Over time, Google has developed AdWords into a platform for visibility across the web.
Google offers four main types of ads:
Search Ads – your ad campaign is setup to run inside of Google’s search pages. When your prospective patients are searching for related terms and information, your ad will appear based on quality score, landing page experience, and auctioned costs.
Display Network – your ad campaign will run inside the websites and apps of Google’s search network partners. You’ll be able to target your prospective patients with text or banner ads while they consume the web across sites like ESPN, Forbes, NY Times, Fox News, People, local publications, and more.
Video Ads – your ad campaign will share your brand story, mission, and patient testimonials through YouTube.
App Ads – your ad campaign promotes your practice on approved apps running through Google’s entire app network.